Application of Business Model Canvas (BMC) in the Fish Processing Unit of CV. Brightfood Riung Gunung, Bandung City

Fish is one of the foods that are favored and consumed by community. However, fish a perishable food commodity requires processing in order to minimize this problem. The unit CV. Brightfood Riung Gunung small-scale produces various kinds processed products using tuna (Thunnus sp) mackerel (Scomberomorus sp). Tuna commodities easily found many markets business so carry out activities these fish. data analysis used model canvas. application models early stages management development makes it clear what managers can do about will be done with carried out. This study aims analyze canvas on CV Bandung City. uses case method, which includes an assessment provide detailed description background, nature character case. In other words, focuses attention, intensive detailed. sampling technique purposive sampling. method certain considerations. selected sample owner company. results indicate Gunung, City, has implemented 9 elements well compared similar industries.